February 21st, 2010
Addressing Downsider concerns about Hydrogen Convergence
As you know, hydrogen convergence is the best way to create sustainable job growth while stopping the “bubble and bust” cycle caused by supply-side economics. Readers and twitter followers who are building their cases for early investment in hydrogen convergence are going to have account for the interests of at least two distinct constituencies. They are the upsiders and the downsiders.
Upsiders have a complex need that they want satisfied. These stakeholders are located in niche markets which are either underserved by the current energy regime or under-participate. They are skeptical of electricity-only solutions and realize that not every business problem can be solved by a government handout or tax cut. Most importantly, they understand that the post-Globalization landscape is new and difficult to navigate.
Downsiders represent the far edge of the mainstream lifecycle. These constituents won’t change until they see that everyone else has changed. Downsiders are fully invested in supply-side economics which is why it is going to take sometime for them to liquidate their mental holdings and change their worldview. Downsiders are concerned about fiscal responsibility and abhor the kind of waste and duplicate effort that leads to innovation.
We at ebTDesign Forum acknowledge that dealing with downsiders may be frustrating but we would advise our readers and twitters followers to engage them because they will eventually change and no market strategy is complete without them. Americans don’t leave their neighbors behind during times of hardships so the concerns of downsiders must be addressed as well as those of the upsiders.
Zachary Alexander
Concepts: downsiders, electricity-only, hydrogen, post-Globalization, upsiders